How to Choose an Influencer Agency in Singapore: 7 Questions to Ask Before Signing

Singapore will have more than 50 active influencer agencies in 2026. They do not all work in the same way, and their standards for creator vetting, campaign management, reporting, and compliance can vary a lot.

Choosing the wrong influencer agency can cost more than the agency fee. You could lose a campaign cycle, miss a product launch window, or miss an important seasonal sales period. 

So, before you sign, ask these seven questions to see how the agency actually works.

Question 1: What is Your Minimum Real Follower Threshold?

A good influencer agency should check how many of a creator’s followers are real before adding that creator to its network. The current professional standard in Singapore is 85% or higher.

Ask the agency for its exact minimum percentage. If it cannot give you a clear number, it may be sourcing creators from an open directory instead of using a properly vetted network.

KOL Digital rejects 60% of influencer applicants. Its 10,000+ active creators have passed real follower checks, engagement quality checks, and brand safety reviews before the agency matches them with a brand brief.

What to ask the agency

The key point is simple: do not judge a creator network by its size alone. Ask how the agency checks the creators inside it.

Question 2: Full-Service Management or a Platform?

An influencer agency can work as a self-service platform or provide full campaign management. A platform gives your team tools to find creators and manage campaigns, while a full-service agency handles the work from the first brief to the final report.

Neither model is automatically better. A platform can work well if your marketing team already has the time and people to manage creators. Full-service management makes more sense when you want the agency to handle the daily coordination.

Before signing, ask exactly how much work your own team will need to do.

Platform vs full-service agency

The important thing is knowing what you are actually paying for. A lower agency fee may not be cheaper if your team still has to manage most of the campaign.

Question 3: Can You Show a Case Study With Tracked Revenue?

A campaign can get strong reach and engagement without generating sales. That is why you should ask for a case study that shows actual tracked revenue.

A professional digital influencer marketing agency running performance campaigns should be able to show at least one case study with the campaign investment and tracked sales in SGD.

KOL Digital’s Beautix campaign invested SGD 38,000 and recorded SGD 305,000 in tracked sales, giving it an 8x ROI and 8.2% blended engagement. 

Do not stop at screenshots showing likes, views, or follower growth. Ask how the agency tracked sales and whether the numbers can be tied back to the campaign.

Question 4: Which Platforms Do You Cover?

Your influencer agency Singapore team should cover the platforms your target customers actually use. For Singapore campaigns, confirm that the agency works across Instagram, TikTok, and Xiaohongshu at a minimum.

If the agency does not cover one of these platforms, that can limit your campaign options. It is not simply a matter of choosing a different content style.

Ask these questions

• Do you work with Instagram creators?
• Do you work with TikTok creators?
• Do you work with Xiaohongshu creators?
• Can you run one campaign across all three platforms?
• Can you recommend the right platform for the campaign goal?

Good platform coverage gives you more ways to reach different audiences without having to work with several agencies.

Question 5: Can You Show Me a Sample Creator Brief?

Ask the agency to show you an example of its creator brief before you sign. A proper brief should clearly explain the campaign objective, target audience, key messages, content rules, platform requirements, and disclosure requirements.

A few lines sent to a creator through DM are not the same as a structured brief. Creators need enough information to understand what the brand wants while still knowing what they can and cannot do.

A professional creator brief should include:

• Campaign objective – what the campaign needs to achieve.

• Target audience – who the content should reach.

• Key messages – what the creator needs to communicate.

• No-go zones – claims, topics, or content the creator must avoid.

• Platform specifications – requirements for Instagram, TikTok, Xiaohongshu, or other platforms.

• Disclosure requirements – how the sponsored relationship must be disclosed.

Before signing, ask to see a real example. It gives you a much better idea of how seriously the agency manages creators.

Question 6: What Will the Final Campaign Report Include?

A proper campaign report should show more than total reach and likes. It should help you understand which creators and activities produced useful results.

Ask if the final report includes per-creator CPE, tracked conversions, campaign ROAS, and recommendations for the next campaign.

Basic vs useful reporting

This matters because a campaign can have high reach but still perform poorly. Creator-level numbers help you see where the budget worked and where it did not.

Question 7: Are ASAS Disclosure Rules Part of Your Contracts?

Ask if ASAS (Advertising Standards Authority of Singapore) disclosure requirements are included in creator contracts as a standard clause. The brand has regulatory responsibility if sponsored content goes live without the required disclosure.

ASAS compliance should not depend only on someone reminding a creator before posting. It should be built into the agency’s standard campaign process and creator contracts.

If an agency does not include disclosure requirements as a standard contract clause, the brand may end up carrying the compliance risk.

What to confirm before signing

• ASAS disclosure requirements are clearly stated.
• Disclosure is included in creator contracts.
• Creators know the disclosure requirements before posting.
• The agency checks sponsored content for compliance.

The process is used as a standard part of campaign management. This is an important question to ask before a campaign goes live, especially when several creators are involved.

7 Questions to Ask an Influencer Agency Before Signing

Use this checklist when comparing agencies:

These questions help you compare agencies on how they actually work, not just on the number of creators they claim to have.