5 Tech PR Agencies Worth Knowing in 2026
Tech companies have a specific set of communication challenges that general PR firms don’t always get. The product cycles are fast. The audiences are skeptical. And the media outlets covering the space have their own quirks and preferences. Finding the right agency match can save a lot of time and wasted budget.
This list covers five agencies that work with tech clients in different ways, from consumer brands to enterprise software to early-stage startups chasing seed funding. They’re not all alike, and that’s kind of the point.
1. Factory PR
Overview
Factory PR is a New York and Los Angeles-based communications agency that works at the intersection of style and technology. Founded in 2001, the firm has built a name for helping brands launch and reposition in crowded markets. The team handles everything from influencer marketing to experiential activations, with particular strength in consumer-facing tech and lifestyle brands.
Key Features
The agency brings together public relations, brand development, and digital capabilities under one roof. According to their own portfolio and media profiles, they’ve worked with brands including ASOS, IKEA, and Ray-Ban on campaigns spanning product launches, collaborations, and events. They’ve also moved into health and biotech work more recently. As the tech industry shifts toward AI-assisted workflows, agencies like Factory PR are rethinking how campaigns get built. Their perspective on evolving tech PR offers a look at how data tools and generative AI are starting to change the pitch-to-placement process.
For tech brands with a lifestyle or consumer angle, Factory PR brings media relationships and launch experience that can help cut through noise in competitive categories.
2. Aeris PR
Overview
Aeris PR is a boutique agency focused specifically on tech startups and venture capital firms. The team operates internationally, covering markets in the US, Europe, MENA, and CIS regions. They work primarily with companies in AI, fintech, SaaS, healthtech, and edtech.
Key Features
Aeris structures engagements around publication targets set at the start of each project. According to client testimonials on their site, past placements have included TechCrunch, VentureBeat, Forbes, and Entrepreneur, though results will vary based on timing and newsworthiness. The agency also offers personal branding support for founders looking to build visibility alongside their companies.
For early- and growth-stage startups that want measurable media goals tied to fundraising or market positioning, Aeris offers a focused model worth considering.
3. Smart Connections PR
Overview
Smart Connections PR is a full-service boutique agency with deep roots in B2B technology. They’re part of the GlobalCom PR Network, which gives them access to partner agencies across 70 offices worldwide for clients needing international reach. Their industry focus includes cloud, data storage, AI, cybersecurity, and proptech.
Key Features
The team has over two decades of experience working with analyst firms, which matters if your sales cycle depends on those relationships. They handle product launches, ongoing thought leadership programs, and content creation for companies that need help translating technical concepts into readable articles. Their client roster has included both Fortune 500 companies and earlier-stage startups.
For B2B tech companies selling into enterprise markets, Smart Connections brings analyst relationships and campaign structure suited to longer sales cycles.
4. LaunchSquad
Overview
LaunchSquad is a PR and creative communications agency with offices in San Francisco, New York, Boston, and Chicago. They’ve been around since 1999, which makes them one of the longer-running firms in tech PR. The agency focuses on storytelling, working with clients across AI, climate tech, healthcare, transportation, and fintech.
Key Features
The firm combines traditional PR services like media relations and messaging development with content marketing and video production. Their case studies mention work with companies including Uber Freight, Nuro, and D-Wave Systems on launches and funding announcements. LaunchSquad tends to emphasize narrative development, helping clients clarify what story they’re telling before pitching begins.
For companies that want PR treated as part of a broader brand narrative rather than a list of placements, LaunchSquad brings storytelling emphasis and creative resources.
5. KWT Global
Overview
KWT Global is an integrated communications agency with offices in New York, Los Angeles, and London. They’re part of Stagwell’s Doner Partners Network and work across travel, health and wellness, financial services, and technology. The agency was founded in 2005 and has built a reputation for brand strategy and purpose-driven marketing.
Key Features
KWT offers corporate communications, consumer PR, influencer marketing, and creative services under one umbrella. The agency has developed an AI-assisted platform called PRophet for pitching and media targeting, though like most AI tools in PR, it’s designed to support human judgment rather than replace it. They also run an Executive Voice program aimed at helping C-suite leaders develop their public positioning.
For tech companies that want a full-service partner handling everything from crisis management to influencer campaigns, KWT offers scale and integrated capabilities.
Choosing the Right Fit
These five agencies approach tech PR in different ways. Factory PR leans into lifestyle and consumer angles. Aeris works almost exclusively with startups and VCs. Smart Connections specializes in B2B enterprise. LaunchSquad prioritizes narrative and creative. KWT Global covers a lot of ground with an integrated model.
The right choice depends on what you’re trying to accomplish, whether that’s landing a TechCrunch feature, building analyst credibility, or repositioning your brand for a new market. Budget matters too. Boutique agencies often work better for startups, while larger firms can handle the complexity of multi-market campaigns.
Questions to ask before signing
Before committing to any agency, it helps to dig into specifics. Ask what percentage of their current clients are in your industry or at your stage. Request references from companies similar to yours, not just their biggest logos. Find out who will actually work on your account day-to-day, since that matters more than who shows up at the pitch meeting. And clarify how they measure success, whether that’s placements, share of voice, or something tied to business outcomes.
Red flags to watch for
Be cautious if an agency guarantees specific placements in named publications. Media coverage depends on editorial decisions they can’t control. Same goes for vague case studies that don’t name clients or show measurable outcomes. And if they can’t clearly explain their process for learning your business, that’s a sign the relationship may stay surface-level.
FAQ
What does a tech PR agency actually do?
A tech PR agency helps companies communicate with their target audiences through media coverage, analyst relations, content creation, and sometimes influencer partnerships. The work can range from drafting press releases to managing product launches to handling crisis situations.
How much does tech PR cost?
Retainers typically start around $5,000 per month for boutique agencies and can go well above $25,000 monthly for larger firms with broader service offerings. Project-based work is sometimes available for specific launches or announcements.
How long does it take to see results?
According to PR industry sources, it often takes three months or longer before meaningful media coverage starts to appear. Factors like news cycles, media lead times, and the strength of your news angle all affect timing. Consistent outreach over several months tends to produce better results than one-off campaigns.
Should startups hire a PR agency?
It depends on the stage. Pre-seed companies often don’t have enough news to sustain ongoing PR. But once you’ve hit a funding milestone or product launch, agency support can help you make the most of those moments.
What’s the difference between tech PR and marketing?
PR focuses on earned media, meaning coverage you don’t pay for directly. Marketing typically involves paid advertising, content creation, and demand generation. Many agencies now offer both, which can simplify vendor management.
